DO IT WITH ALREADY MADE STUFF
As the environmental crisis grows ever more urgent, an awareness of ecological values is spreading. Overtly eco-friendly trends run rampant in corporate communications & marketing, plastering buzzwords like sustainability all over every conceivable campaign and industry. Despite the hype, the growing eco-consciousness is a truly interesting movement that deserves attention for its simplicity, as well as the re-utilization processes it inspires. DIY is good, but DIWAMS 'Do It With Already Made Stuff' is infinitely better.